Our Values and Our Vision

who is

Pure Travel

Pure Travel is a privately owned, Sydney-based, boutique corporate travel agent supplying high-quality business travel solutions since 2001. Our focus is on corporate travel, high-end luxury travel, and corporate groups from 10 – 1,000 people.

Our clients are located all over Australia and New Zealand.

Pure Travel is a fully licensed corporate travel agent, accredited with the International Air Transport Association (IATA) and we are a member of the Australian Federation of Travel Agents (AFTA) and ATAS Accredited.


Values & Vision

To give our clients an 11 out of 10 experience each and every time so that we become their trusted partner, and they become our clients for life.


do we execute OUR VISION

  • By giving EXPERT ADVICE
  • By providing VALUE
  • By LISTENING and really HEARING
  • By looking after YOUR TRAVELLERS
  • By keeping up with the LATEST TECHNOLOGY
  • By making you LOOK GOOD


Pure Travel


Pure Travel is a market leader when it comes to service delivery, expert knowledge of fares and destinations, management and consultant experience, account management and at the forefront of new technology.


As a member of the Helloworld Business Travel group you have the assurance of working with a credible and service-orientated corporate travel agent, plus the advantage of our buying power.  We are also an American Express Connect Partner Agency and member of the Ensemble luxury brand where we are able to offer our corporate and leisure travel clients the best value when it comes to booking travel products.  Through our network we negotiate corporate rates for our clients as well as utilise best rates via Expedia, booking.com and Wotif, as required.


Pure Travel really understands the evolving nature of the travel industry and how it has impacted our corporate clients over time. With the rise of the digital age and the confusing array of technology available to our industry, we’ve realised the importance of meaningful corporate travel management to make booking travel seamless and simple for our clients.


One phone call to us and we can take care of individual or group airfares, hotel reservations, car hire, limousine transfers, rail and coach bookings, group and bespoke tours… everything!


We provide a 24 hour emergency booking service that is resourced by our Consultants, and not oursourced to a call centre.