About Pure Travel

Yes our clients have voted us BEST TRAVEL AGENT IN SYDNEY AND BEST TRAVEL AGENT IN MELBOURNE, and I think beyond.

We are voted as the best travel agent because we are fully committed to serving our clients and making sure we get you to your destination and back without fuss! Pure Travel was established in 2001 and we are proud to say WE ARE THE EXPERTS IN EVERYWHERE. We are a fully licensed travel agent, accredited with the International Air Transport Association (IATA) and we are a member of the Australian Federation of Travel Agents (AFTA) and ATAS Accredited so you can be sure your holiday is secure.

We are a proud member of the Helloworld for Business and American Express. This partnership offers our clients assistance at over 2,200 travel locations in more than 130 countries. It also provides us with the worldwide buying power on airfares, hotel and car rental rates and wholesaler discounts, that only an agent can receive when linked to a large multi-national company like American Express. Backed by biggest, but run as a boutique style travel service led by it’s hands-on owner, Valerie Davis and her exceptional team of professional Travel Managers.

We offer exceptional service and guarantee you will be impressed by our hard-working staff who go above and beyond for you!







WHO IS Pure Travel

Pure Business Travel is a privately owned, Sydney-based, boutique travel management company (TMC) supplying high-quality business travel solutions since 1999. Our focus is on corporate travel, high-end luxury travel, and corporate groups from 10 – 1,000 people.

Our clients are located all over Australia and New Zealand.

Pure Travel is a fully licensed travel agent, accredited with the International Air Transport Association (IATA) and we are a member of the Australian Federation of Travel Agents (AFTA) and ATAS Accredited.

OUR Values & Vision

To give our clients an 11 out of 10 experience each and every time so that we become their trusted partner, and they become our clients for life.

HOW do we execute OUR VISION

  • By giving EXPERT ADVICE
  • By providing VALUE
  • By LISTENING and really HEARING
  • By looking after YOUR TRAVELLERS
  • By keeping up with the LATEST TECHNOLOGY
  • By making you LOOK GOOD



Pure Business Travel is a market leader when it comes to service delivery, expert knowledge of fares and destinations, management and consultant experience, account management and at the forefront of new technology.


As a member of the Helloworld for Business group you have the assurance of working with a credible and service-orientated company plus the advantage of our buying power.  We are also an American Express Partner Agency and member of the Ensemble luxury brand where we are able to offer our corporate and leisure travel clients the best value when it comes to booking travel products.  Through our network we negotiate corporate rates for our clients as well as utilise best rates via Expedia, booking.com and Wotif, as required.


Pure Business Travel really understands the evolving nature of the travel industry and how it has impacted our corporate clients over time. With the rise of the digital age and the confusing array of technology available to our industry we’ve realised the importance of meaningful travel management to make booking travel seamless and simple for our clients.


One phone call to us and we can take care of individual or group airfares, hotel reservations, car hire, limousine transfers, rail and coach bookings .. group and bespoke tours.  Everything!


We provide a 24 hour emergency booking service that is resourced by our Consultants, and not outsourced to a call center.

Accreditations and Alliances


The Australian Federation of Travel Agents (AFTA) is the peak industry body through which the professional interests of travel agents are represented. AFTA members have access to the latest training facilities ensuring the highest level of professionalism, education and advice.



Take comfort knowing that we are a participant of the AFTA Travel Accreditation Scheme (ATAS). This is an industry accreditation scheme, endorsing travel agents who have met strict financial and customer service criteria. Representing Australia’s best travel agents, we can provide you with peace of mind when purchasing travel.



As a member of the helloworld® American Express group you have the assurance of working with a credible and service-orientated travel company. 

We work with you on a personal level, and also have the amazing benefit of access to the helloworld for Business American Express® buying power.

Helloworld Travel is publicly listed on the Australian Stock exchange (ASX:HLO), and represents over $3 billion dollars worth of buying power in the travel industry. With over 1650 members within our buying group we have the world covered when it comes to exceptional service, competitive pricing and a comprehensive offering of travel products and services globally.



As an IATA accredited agent we scrutinized for our financial viability and our customer service. Being a member gives us a seal of approval recognized worldwide.



Helloworld Travel have invested in a mutual partnership with GlobalStar, a worldwide Travel Management Company group providing ‘best in breed’ local expertise solutions with over 85 market leading enterprises representing over US$14 billion in sales and further maximises our buying power on a global scale.

Helloworld Business Travel Connection


Helloworld for Business is Australia’s largest network of premium independently owned corporate travel management companies (TMC’s) with over 1650 members within our buying group.

Helloworld Travel Limited is an integrated travel service provider offering retail, wholesale, corporate, inbound and tour operating businesses in Australia, New Zealand and the South Pacific.

Helloworld Travel is a publicly listed company on the Australian Stock Exchange 9ASX;HLO) and represents over $3 billion dollars worth of buyin gpower in the travel industry.

Our membership means a world of advantages for YOU.

Helloworld’s combined buying power means you enjoy quality travel products at highly competitive prices.  As a Helloworld Business Travel member, we provide you with access to a worldwide network of premium hotels and resorts, airline representation and travel wholesalers.


  • Highly competitive rates across airlines with preferential corporate rates.
  • Comprehensive hotel programs providing you with access to the best available unrestricted rates at more than 40,000 hotels worldwide.
  • Preferential rates across essential travel products including car rental, insurance, visa services and foreign exchange.


    Pure Business Travel is partner of the American Express network of independently owned and operted travel agencies around the globe.  As a result, you will have the strength of the American Express brand behind you.


    • Membership Reward Redemptions can be made through our office for any travel products including airfares, accommodation, tours .. anything.
    • Access to preferred corporate rates.
    • Reduced merchant card fee.
    • Access to American express foreign exchange.

    Click on this link for more information about the MEMBERSHIP REWARDS PROGRAM.

    Our Technology Partners

    We are constantly moving with the times with new and improved booking engines and accommodation sources constantly being introduced.  We keep our clients up to date with the latest technology at all times.