About
Pure Travel
Dedicated to Making Every Journey Seamless
We are voted as the best travel agent because we are fully committed to serving our clients and making sure we get you to your destination and back without fuss! Pure Travel was established in 2001 and we are proud to say WE ARE THE EXPERTS IN EVERYWHERE. We are a fully licensed travel agent, accredited with the International Air Transport Association (IATA) and we are a member of the Australian Federation of Travel Agents (AFTA) and ATAS Accredited so you can be sure your holiday is secure.
We are a proud member of the Helloworld for Business and American Express. This partnership offers our clients assistance at over 2,200 travel locations in more than 130 countries. It also provides us with the worldwide buying power on airfares, hotel and car rental rates and wholesaler discounts, that only an agent can receive when linked to a large multi-national company like American Express. Backed by biggest, but run as a boutique style travel service led by it’s hands-on owner, Valerie Davis and her exceptional team of professional Travel Managers.
Who is Pure Travel
Pure Business Travel is a privately owned, Sydney-based, boutique travel management company (TMC) supplying high-quality business travel solutions since 1999. Our focus is on corporate travel, high-end luxury travel, and corporate groups from 10 – 1,000 people.
Our clients are located all over Australia and New Zealand. Pure Travel is a fully licensed travel agent, accredited with the International Air Transport Association (IATA) and we are a member of the Australian Federation of Travel Agents (AFTA) and ATAS Accredited.
Our Values & Vision
At Pure Travel, our vision is simple: to deliver an “11 out of 10” travel experience every time. We believe business travel should go far beyond just getting from point A to point B—it should be seamless, stress-free, and rewarding. Our focus is on removing the complexities of travel so our clients can concentrate on their goals, their business, and their people. From the very first booking to the moment you return home, we ensure that every detail is handled with care, precision, and a personal touch.
We act with honesty, clarity, and integrity in every interaction.
With 24/7 support from our own in-house consultants, we’re here when you need us most.
We listen carefully, anticipate your needs, and craft solutions that fit your goals.
We leverage the latest tools to make travel smarter, safer, and simpler.
Advantages Pure Travel
When you partner with Pure Travel, you gain more than just a travel management company—you gain a trusted advisor who understands the value of time, efficiency, and exceptional service. At Pure Travel, our advantage lies in our ability to combine global strength with boutique-level service—delivering experiences that are seamless, cost-effective, and truly unforgettable.
Purchasing Power
As a member of the Helloworld for Business group you have the assurance of working with a credible and service-orientated company plus the advantage of our buying power. We are also an American Express Partner Agency and member of the Ensemble luxury brand where we are able to offer our corporate and leisure travel clients the best value when it comes to booking travel products. Through our network we negotiate corporate rates for our clients as well as utilise best rates via Expedia, booking.com and Wotif, as required.
Experience
Pure Business Travel really understands the evolving nature of the travel industry and how it has impacted our corporate clients over time. With the rise of the digital age and the confusing array of technology available to our industry we’ve realised the importance of meaningful travel management to make booking travel seamless and simple for our clients.
A 'One-Stop' Shop
One phone call to us and we can take care of individual or group airfares, hotel reservations, car hire, limousine transfers, rail and coach bookings .. group and bespoke tours. Everything!
Individual Strength
Pure Business Travel is a market leader when it comes to service delivery, expert knowledge of fares and destinations, management and consultant experience, account management and at the forefront of new technology.
Emergency Booking Services
We provide a 24 hour emergency booking service that is resourced by our Consultants, and not outsourced to a call center.
Accreditations and Alliances
The Australian Federation of Travel Agents (AFTA) is the peak industry body through which the professional interests of travel agents are represented. AFTA members have access to the latest training facilities ensuring the highest level of professionalism, education and advice.
As an IATA accredited agent we scrutinized for our financial viability and our customer service. Being a member gives us a seal of approval recognized worldwide.
Helloworld Travel have invested in a mutual partnership with GlobalStar, a worldwide Travel Management Company group providing ‘best in breed’ local expertise solutions with over 85 market leading enterprises representing over US$14 billion in sales and further maximises our buying power on a global scale.
As a member of the helloworld® American Express group you have the assurance of working with a credible and service-orientated travel company.
We work with you on a personal level, and also have the amazing benefit of access to the helloworld for Business American Express® buying power.
Helloworld Travel is publicly listed on the Australian Stock exchange (ASX:HLO), and represents over $3 billion dollars worth of buying power in the travel industry. With over 1650 members within our buying group we have the world covered when it comes to exceptional service, competitive pricing and a comprehensive offering of travel products and services globally.
Take comfort knowing that we are a participant of the AFTA Travel Accreditation Scheme (ATAS). This is an industry accreditation scheme, endorsing travel agents who have met strict financial and customer service criteria. Representing Australia’s best travel agents, we can provide you with peace of mind when purchasing travel.
Helloworld Business Travel Connection
Helloword Business Travel is Australia’s largest network of premium independently owned corporate travel management companies (TMC’s) with over 1650 members within its buying group. Helloworld Travel Limited is an integrated travel service provider offering retail, wholesale, corporate, inbound and tour operating businesses in Australia, New Zealand and the South Pacific. Helloworld Travel is a publicly listed company on the Australian Stock Exchange 9ASX;HLO) and represents over $3 billion dollars worth of buying power in the travel industry.
Our membership means a world of advantages for you.
Helloworld’s combined buying power means you enjoy quality travel products at highly competitive prices. As a Helloworld Business Travel member, we provide you with access to a worldwide network of premium hotels and resorts, airline representation and travel wholesalers.
- Highly competitive rates across airlines with preferential corporate rates
- Comprehensive hotel programs providing you with access to the best available unrestricted rates at more than 40,000 hotels worldwide
- Preferential rates across essential travel products including car rental, insurance, visa services and foreign exchange
American express Connection
Pure Travel is part of the American Express Connect network of independently owned and operated travel agencies around the globe. As a result, you will have the strength of the American Express brand behind you.
Key Benefits for Our Clients Include:
- Membership Reward Redemptions can be made through our office for any travel products including airfares, accommodation, tours… anything!
- Access to preferred corporate rates
- Reduced merchant card fee
- Access to American Express foreign exchange
Our Technology Partners
We are constantly moving with the times with new and improved booking engines and accommodation sources constantly being introduced. We keep our clients up to date with the latest technology at all times.
